Body Shop

The Body Shop International plc, known as The Body Shop, has over 2,000 stores in more than 50 countries. Following O Boticario, a Brazilian company, The Body Shop is the second largest cosmetic franchise in the world. more...

Home
Bath & Body
Antiperspirant, Deodorant
Bath Bombs, Fizzies
Bath Brushes, Sponges
Bath Oil
Bath Salts
Bath Sets, Kits
Body Lotion
Body Powder
Body Scrubs
Bath & Body Works
Body Shop
Mary Kay
Other
Body Sprays, Mists
Body Wash, Shower Gel
Bubble Bath
Cellulite Treatment
Foot Treatment
Mixed Items
Other Items
Samples, Travel Sizes
Scar, Stretch Mark Reducers
Soap
Coupons
Dietary Supplements,...
Hair Care
Hair Removal
Health Care
Massage
Medical, Special Needs
Nail
Natural Therapies
Oral Care
Other Health & Beauty Items
Over-the-Counter Medicine
Skin Care
Tanning Beds, Lamps
Tattoos, Body Art
Vision Care
Weight Management
Wholesale Lots

The company, headquartered in Littlehampton, West Sussex, England, was founded by Anita Roddick and is known for its vegetable-based products ranging from Body Butter, Peppermint Foot Lotion, and Hemp. The Body Shop has emphasized its support for a wide range of issues around the globe. Its slogans included: Against Animal Testing, Support Community Trade, Activate Self Esteem, Defend Human Rights, and Protect Our Planet.

History

In 1970, Anita Roddick visited the San Francisco Bay Area, and encountered a store on Telegraph Avenue in Berkeley selling shampoos, lotions and body creams. The store, founded by two local entrepreneurs and called \"The Body Shop\", publicized environmental concerns, and offered customers discounts for bringing in their own bottles instead of using new ones from the store.

On 27 March 1976, the first The Body Shop opened at 22 Kensington Gardens, Brighton,.

There are many stories about the start of the company including how it opened next to an undertaker, who complained to the local council about the name of the store. The local bookmaker nearby took bets on how long it would be before The Body Shop closed. In response to this opposition, Roddick wrote a letter to the council stating that she was a housewife with children trying to make a living. The original logo and product labels were designed by an art student, Jeff Harris, who was paid £20.

The Body Shop has always had many controversies surrounding it, including several related to marketing campaigns the company has run such as the Ruby campaign. The company created an obese doll in the likeness of Barbie that came with the tag line, \"There are 3 billion women in the world and only 8 that look like supermodels\" Mattel later sued the company for copyright infringement The company stopped the campaign but by that time the word had got out and Roddick had made her point. The company operated that way for most of its first 20 years. Roddick was the controversial figurehead that would always stir up some trouble somewhere in the world because of something she said, including the time she spoke out against the Iraq war. The company and Roddick received harsh criticism.

Read more at Wikipedia.org