Nutrition Bars, Shakes

Atkins Nutritionals, Inc. produces low-carbohydrate packaged foods. more...

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History

The company was started in 1989 by Dr. Robert Atkins, the founder of the Atkins Diet. Following the death of its founder and a reduction in demand for Atkins products, Atkins Nutritionals filed for bankruptcy. The company emerged from bankruptcy on January 10, 2006 with a softened marketing emphasis on the low-carbohydrate aspect of its products and an attempt to emphasize the overall nutritional value of its line of foods. It now has in place a business strategy concentrating on sales of prepared nutrition bars and shakes.

Low-carb products

Although the marketing focus has changed, the products are still low-carb. It is also stated on the packages the stage of the Atkins Nutritional Approach where they may be used. The products include snack bars, breakfast bars, shakes, and candy.

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