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Nutrition Bars, Shakes
Atkins Nutritionals, Inc. produces low-carbohydrate packaged foods. more...
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History
The company was started in 1989 by Dr. Robert Atkins, the founder of the Atkins Diet. Following the death of its founder and a reduction in demand for Atkins products, Atkins Nutritionals filed for bankruptcy. The company emerged from bankruptcy on January 10, 2006 with a softened marketing emphasis on the low-carbohydrate aspect of its products and an attempt to emphasize the overall nutritional value of its line of foods. It now has in place a business strategy concentrating on sales of prepared nutrition bars and shakes.
Low-carb products
Although the marketing focus has changed, the products are still low-carb. It is also stated on the packages the stage of the Atkins Nutritional Approach where they may be used. The products include snack bars, breakfast bars, shakes, and candy.
Read more at Wikipedia.org
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