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Shiseido
Shiseido Company, Ltd. more...
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(æ ªå¼ä¼šç¤¾è³‡ç”Ÿå ‚, Kabushiki-gaisha ShiseidÅ?) (TYO: 4911) is a major Japanese hair care and cosmetics producer and the oldest cosmetics company in the world.
History
Arinobu Fukuhara, former head pharmacist to the Japanese Imperial Navy, established the Shiseido Pharmacy in 1872. After a visit to the United States and Europe, Arinobu added a soda fountain to the store. This later grew into the Shiseido Parlour restaurant business, and eventually led to the introduction in Japan of ice cream.
Shiseido was the first cosmetic line to introduce flesh tone and color correcting face powders. Until that time, all Japanese face powders were white. Shiseido also developed the softening lotion, a lightweight liquid of toner-like consistency. The oldest softening lotion is named Eudermine, which is still marketed and sold at all Shiseido counters. The softening lotion was developed in response to lead poisoning, as the Japanese women used makeup based on white lead. In 1923, the company began expanding its store-base; it now has approximately 25,000 outlets. In 1927, a joint stock company was formed.
In 1957, Shiseido began sales in Taiwan, closely followed by Singapore and Hong Kong. In 1962, Shiseido expanded to Hawaii; in 1965, it established Shiseido Cosmetics America. European sales began with Italy in 1968 and Oceania with New Zealand in 1971.
In North America and Europe, Shiseido products are sold in major department stores, pharmacies and Asian retailers.
One time partner Laneige (AmorePacific) of South Korea (1964) is now a rival in the marketplace.
Current skincare products
The current skincare products developed and produced by Shiseido include \"Pureness\", \"The Skincare\", \"Benefiance\", \"Bio-Performance\", \"Suncare\", and the newest line, \"White Lucent\". Each of these lines of skincare products include make-up removers, cleansers, softeners (toner-like liquids) and moisturizers. Some of these lines, however, have other products that other lines do not have. Shiseido has recently also developed a line of skincare specially formulated for men.
The line labeled \"Pureness\" is targeted toward younger consumers, often with oilier skin types and was introduced in 1995. This line also includes a weekly scrub and a blemish targeting gel. The containers made for this line are primarily plastic bottles and tubes and are light blue in color. Pureness products contain natural botanicals like palo azul, rosemary extract, and peony root extract which provide antibacterial and anti-inflamamatory relief and sebum regulation.
Read more at Wikipedia.org
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