|
Victoria's Secret
Victoria's Secret is an American retailer of women's wear, lingerie and beauty products. more...
Home
Bath & Body
Antiperspirant, Deodorant
Bath Bombs, Fizzies
Bath Brushes, Sponges
Bath Oil
Bath Salts
Bath Sets, Kits
Body Lotion
Ahava
Avon
Cellu-Sculpt
Moisture Therapy
Naturals
Other Products
Skin-So-Soft
Bath & Body Works
Berry Scents
Citrus Scents
Floral Scents
Herbal Scents
Other
Other Fruit Scents
Spa Scents
Tropical Scents
Vanilla Scents
Body Shop
Clinique
Crabtree & Evelyn
Estée Lauder
Givenchy
Handmade
L'Occitane
Lancôme
Mary Kay
Body Lotion
Other Products
Private Spa Collection
Satin Hands
Sets, Gift Sets
Other Body Lotion
Perlier
Victoria's Secret
Body Powder
Body Scrubs
Body Sprays, Mists
Body Wash, Shower Gel
Bubble Bath
Cellulite Treatment
Foot Treatment
Mixed Items
Other Items
Samples, Travel Sizes
Scar, Stretch Mark Reducers
Soap
Coupons
Dietary Supplements,...
Hair Care
Hair Removal
Health Care
Massage
Medical, Special Needs
Nail
Natural Therapies
Oral Care
Other Health & Beauty Items
Over-the-Counter Medicine
Skin Care
Tanning Beds, Lamps
Tattoos, Body Art
Vision Care
Weight Management
Wholesale Lots
It is the largest brand and a segment of publicly traded Limited Brands with sales surpassing $5 billion and an operating income of US$1 billion in 2006. Victoria's Secret is known for its fashion shows and catalogues, which feature top fashion models.
History
Victoria's Secret was started in San Francisco, California in 1977 by Stanford Graduate School of Business alumnus Roy Raymond, who felt embarrassed trying to purchase lingerie for his wife in a public and awkward department store environment. He opened the first store at Stanford Shopping Center, and quickly followed it with a mail order catalog and 3 other stores. The stores were meant to create a comfortable environment for men, with wood-paneled walls, Victorian details and helpful sales staff. Instead of racks of bras and panties in every size, there were single styles, paired together and mounted on the wall in frames. Men could browse for styles and then sales staff would help estimate the appropriate size, pulling from inventory in the back. In 1982, after 5 years of operations, Roy Raymond sold the company to The Limited.
The Limited kept the personalized image of Victoria's Secret intact. Victoria's Secret was rapidly expanded into the America's malls throughout the 1980s. The company was able to vend a widened range of products such as shoes, evening wear, perfumes among others with its mail catalog issued eight times annually.
By the early 1990s, Victoria's Secret had become the largest American lingerie retailer topping one billion dollars.
On 10 July 2007, Limited Brands sold 75% of Limited clothing chain to firm Sun Capital Partners to focus and boost sales growth on Victoria's Secret lingerie stores and Bath & Body Works units, which provided 72% of revenue in 2006 and almost all the firm's profit.
Marketing Strategy
Victoria's Secret is a specialty retailer of women's intimate apparel. It has about 1,000 Victoria's Secret lingerie stores and 100 independent Victoria's Secret Beauty Stores in the US, mostly in shopping centres. It sells brassieres, panties, hosiery, cosmetics, sleepwear, and more. Victoria's Secret mails more than 400 million of its catalogs per year. Under pressure from environmentalist groups, Victoria's Secret's parent firm and a conservation group have reached an agreement to make the lingerie retailer's catalog more environmentally friendly in 2006. The catalogue will no longer be made of pulp supplied from any woodland caribou habitat range in Canada, unless it has been certified by the Forest Stewardship Council. The catalogs will also be made of 10 percent recycled paper from post-consumer waste.
Read more at Wikipedia.org
|
|